The Small Parts Dept. brings senior know-how and thoughtful can-do to every project, performing best when working seamlessly as an extension of a client’s own team.

It’s an ‘all of the performance with none of the padding’ approach that delivers exceptional value for money.

Big on ideas
Niki Vardé

Niki has over 25 years’ marketing experience in both agency and client companies. She has held senior roles in the UK and Australia, managing accounts across the financial services, professional services, travel and automotive sectors, among others.

Having founded the Small Parts Dept. in 2007 Niki now takes her considerable planning and direct marketing skills and applies them to more digitally driven challenges.

She has particular expertise in developing customer-centric communication around complex and regulatory matters. And dry as that may sound, she is one of the most lively and engaging people you’ll ever work with.

Niki has excellent connections and can call upon the skills of other senior independent specialists across a wide range of disciplines, whenever a project requires it. Everyone in this network shares the same qualities of intelligence and integrity, and the same vital focus on customer before gizmo, results over glory.

Big on detail
Amy Cobern
Digital Marketing Consultant

Amy has moved in the same professional circles as Niki for a number of years, and in many ways is the chalk to her cheese, forensic on detail and genuinely excited by the data.

Amy has over 20 years’ experience in the direct and digital marketing industry, both agency and client side and across a variety of sectors ranging from financial services to charity, legal and technology. Together, she and Niki make a formidable but highly approachable team.

Bang on target

Here are just a few ways the Small Parts Dept. can help to boost your digital performance:

  • Strategic input and stakeholder buy-in
  • Marketing performance audits and recommendations
  • Content audits, planning and creation
  • Search marketing strategy and management
  • Customer journey mapping
  • Copywriting
  • Training