The Small Parts Dept. brings senior know-how and thoughtful can-do to every project, performing best when working seamlessly as an extension of a client’s own team.
It’s an ‘all of the performance with none of the padding’ approach that delivers exceptional value for money.
The Small Parts Dept. brings senior know-how and thoughtful can-do to every project, performing best when working seamlessly as an extension of a client’s own team.
It’s an ‘all of the performance with none of the padding’ approach that delivers exceptional value for money.
Niki has over 25 years’ marketing experience and has held senior planning and client service roles in both agency and client-side companies in the UK and Australia.
Having founded the Small Parts Dept in 2007, Niki now draws on her considerable subject matter expertise across a broad sweep of financial, legal, and accountancy services to support our clients in building their visibility and authority online.
She has a deep understanding of search strategy, user behaviour, and AI-driven content performance, as well as excellent connections. This means she can call on the skills of senior independent specialists across a wide range disciplines, should a project demand it.
Amy has over 25 years’ experience in the direct and digital marketing industry, both agency and client side, and across a variety of sectors - from financial services to charity, legal, and technology.
She is forensic on detail and genuinely excited by data.
Amy’s focus is on helping our clients and their teams to understand what their data is really telling them, and how to act on it to improve their performance.
She asks the right questions, teases out strategic insights, and helps our clients make the smarter decisions that keep the successes coming.
Sass has over 20 years’ experience of building strong client and partner relationships, across a wide variety of channels, from direct mail to digital and broadcast advertising.
Having worked both agency and client side, she is adept at keeping everyone connected and moving in the same direction, towards ambitious goals.
As Client Services Lead, Sass is the link between big thinking, technical know-how, and day-to-day reality. Highly organised and genuinely collaborative, she brings structure, care, and clear direction to everything we do.
George has over 15 years’ experience of managing performance marketing campaigns, projects, and budgets across a wide variety of marketing environments.
As a Maths graduate who specialised in Statistics, George is adept at delving into the numbers. But like our Lead Amy, she also has a deep understanding of the story behind the stats - of what drives performance and, crucially, why.
Always focused and considered, George supports our team in distilling the clear, actionable insights that underpin smarter strategies, enabling us to deliver ever-stronger results for our clients.
Here are just a few ways the Small Parts Dept. can help to boost your digital performance: